A part-time pastor is the man tipped to become the first black leader of South Africa’s biggest opposition party on 10 May and take the fight to the African National Congress (ANC), which has governed the country since the end of apartheid.
Mmusi Maimane is widely expected to take over as head of the Democratic Alliance (DA), following a vote by delegates at a party congress in the coastal city of Port Elizabeth.
Mr Maimane is seeking to replace Helen Zille, a white woman, who last month announced she would leave her post after eight years. While the combative Mrs Zille led her party to steady gains, including premiership of Western Cape province, which includes Cape Town, she has faced persistent criticisms that the DA is “too white” to govern South Africa.
Mr Maimane was raised in Soweto township, cradle of the anti-apartheid movement where Nelson Mandela once lived. At weekends he is a preacher at an evangelical Christian church in Cosmo City, a suburb north of Johannesburg.
Mmusi speaking to the press after his party walked out of parliament in protest against the speaker (Getty Images)
His youthful good looks and dynamic speaking style have earned him comparisons to President Barack Obama – as has the branding around his campaign for DA leadership.
With Mr Maimane the clear favourite among party delegates, the congress is awash with posters and T-shirts featuring a stylised image of Mr Maimane’s face and the word “BELIEVE”, recalling Shepard Fairey’s distinctive posters from President Obama’s 2008 campaign.
Mr Maimane, who is currently the DA’s parliamentary leader, drew praise for his powerful reply to President Jacob Zuma’s state of the nation address earlier this year, in which he described the South African president as “a broken man, presiding over a broken society”.
But while Mr Maimane is educated (he holds master’s degrees in theology and public administration), and ambitious (he rose swiftly through party’s ranks since joining the DA in 2009), some consider him too politically inexperienced to draw voters away from the ANC.
His sole challenger is Wilmot James, 61, an elder statesman of the party, and of mixed race, who is respected on policy issues but lacks the appeal of the young and engaging Mr Maimane.
The next DA leader will face the heady challenge of convincing black voters to abandon the ANC, the party of the late Mr Mandela that fought for an end to white minority rule.
Mrs Zille, who is not publicly backing a successor, has worked to develop young black talent within the DA and previously declared that Mr Maimane “symbolises our party’s future”.
Zizi Kodwa, an ANC spokesman, said the DA “remained a racist party that desperately needs a black leader to hide its true colours”.
Eusebius McKaiser, a political analyst, described Mr Maimane as someone who “likes to be liked”. Mr McKaiser believes Mr Maimane’s success in the DA will depend on having a strong team around him that can minimise his political weaknesses, such as shying away from thorny issues facing South Africa including land rights.
Mmusi greets thousands of supporters at a DA rally (Getty Images)
“He can’t really get off the rainbow nation motif into the hard issues. That’s going to be his downfall,” he said. “Being black is necessary but not sufficient in a leader to attract black voters.”
South African voters have become disillusioned with the ANC, which in recent years has been plagued by accusations of corruption and wasteful spending. Among the country’s poor there is growing frustration with the slow pace of change more than two decades into democracy.
Despite this, the ANC, with the unpopular Mr Zuma at the helm, still dominated in last year’s election, winning 62 per cent of the vote, down from 66 per cent in 2009 polls. The DA, in comparison, won 22 per cent of votes cast, up from 17 per cent.
Many South Africans remain cynical about the DA, created from the merger of several parties including an offshoot of the old National Party that ruled apartheid South Africa.
During a televised debate last week, Mr Maimane was questioned about his church’s stance against gay marriage, which clashes with South Africa’s progressive constitution.
Mr Maimane replied that he didn’t agree with all of the Liberty Church’s views: “Our church does not prescribe the laws to this country.